Special K has had a long history of stealing from body positive activists, especially in the last two years when they stole Marilyn Wann’s Yay! Scales™ for their More than a Number campaign.
They have now done it to me. I started making body positive measuring tapes back in the beginning of 2011 when I was running Love Your Body Detroit. They just came out with a new advertising using the same thing, but this time to sell their crappy weight loss corn flakes.
Below you can see my handmade body positive measuring tape that I made to go into fat rights tool kits that were to raise money for LYBD.
(Don’t remove this text)
Pretend they didn’t steal that: they’re still a weight loss company, correct? There “body positive, love yourself” is contradicted as soon as they say “yeah, but lose some weight before you love yourself…” Fuck that! What tops it off is they stole the concept.
All of their recent campaign work has been repurposing activist messages to give a “body positive” spin to their weight loss corn flakes. It’s not body positive and it’s not their own work.
I’m really angry at this, not just because they took my work but because they watered down and thinned out the radical message of being able to be defined by more than a number or weight or whatever REGARDLESS of your size. My body positive measuring tapes were longer than standard size tapes because I took the time to think about what people needed this message most and it isn’t the people featured in that video, it’s the people on the margins who are hidden and never told they can be anything until they look like the women in that video.
I wrote more at RBI. I’m ranty.
(via redefiningbodyimage)
