Special K has had a long history of stealing from body positive activists, especially in the last two years when they stole Marilyn Wann’s Yay! Scales™ for their More than a Number campaign.
They have now done it to me. I started making body positive measuring tapes back in the beginning of 2011 when I was running Love Your Body Detroit. They just came out with a new advertising using the same thing, but this time to sell their crappy weight loss corn flakes.
Below you can see my handmade body positive measuring tape that I made to go into fat rights tool kits that were to raise money for LYBD.
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This is a perfect example of companies using women’s self-consciousness and the hatred that we are taught to have for our bodies to profit. And not even just that, but stealing from people who actually fucking care about women loving themselves to make more money.
It makes me angry beyond description to know that self-hatred, shame, and sadness, things that I have felt in the past and still feel sometimes about my body, feelings that have the power to ruin a beautiful day, a wonderful evening with friends, a compliment from a cute boy, or any kind of mental or physical victory, are being used to make money. They’re being used against women like me.
Fuck you, Special K. I will never buy your shitty cereal or your stupid weight loss products, because as much as you want me to, I will not buy into your insistence that I hate my body and want to change it.
This^
